Expert Media Buyer
Project EVO Expert Media Buyer
If you are not hungry, impact-driven, and ready to work in a fast-moving, high-standards environment to help build a pioneering company — please do not apply.
Project EVO helps creatives and entrepreneurs find their flow. We are a very fast growing ecommerce, app, and education company that creates cutting-edge tools to help people uncover who they are and what they do best. Our EVO Planner is the most crowdfunded planner of all time.
Read our featured story on Forbes here.
Note: This position will start as a 90-day trial with the opportunity of converting into a full-time role. We are looking for a dedicated person interested in joining our remote/virtual team.
This is an experienced media buyer role with at least 1-year experience buying Facebook and Instagram ads. If you’re also experienced buying Google and Amazon ads that is a great bonus.
The role in simple terms:
You will be creating ads and launching campaigns on Facebook and Instagram to grow sales of our products while hitting ROAS targets. You will be in charge of constantly testing new ads, curating creative (image/video/copy etc.), targeting options, and landing page/funnel experiences. You will be responsible for constantly monitoring your campaigns and making sure we’re profitable on each of your ads. Budgets for Facebook typically range from $1,000-3,000 per day. We want to get to $10,000 per day asap. You will be held accountable for ROAS and scale. Outstanding results look like exponentially growing our existing ad spend while hitting our minimum ROAS goals.
You wake up every day excited to check and see how each of your ads are performing: How much did they spend yesterday? How are CTRs, CPAs, and ROAS looking? Which landing page is winning from the split test you launched yesterday?
You analyze the revenue reports to see exactly how much each ad made. You learn what did well, what did poorly, and you plan your new ideas for the day based on that data.
You use our internal reporting tools to analyze which creative/funnels are getting you the highest average order value across all your campaigns. What else can we test? You constantly bring forward new ideas and own your department.
You do deep market research, checking out ads and funnels from competitors and other e-commerce sites to make sure we’re testing everything possible.
Your new promotions are ready to market — you work directly with our designers/developers to create any new promotions, offers, funnels, up-sells, etc. yourself.
You work with our video editor and designer to keep creating tons of new ads to test. You pull ad copy from your highest performers and write up some new copy.
You understand the art and science of copywriting — and you are constantly learning and growing.
You meticulously create tracking links for each campaign — knowing one mistake could cost tens of thousands of dollars.
You upload your campaigns into Facebook with the correct targeting settings and double-check your work.
You set your masterpieces live and analyze the data in real-time to see what is working and how you can work better.
You troubleshoot any issue with the team that may come up — reporting isn’t working correctly, conversion rate looks oddly low, etc.
None of the ads you uploaded yesterday are performing — so you work late, grind it out, and create more ads.
You provide suggestions to the tech and management teams on how to improve and automate your process.
1+ years running ads on Facebook ideally for e-commerce.
You didn’t have to look up any of the phrases or acronyms in this job description.
Split testing is second nature to you. If you didn’t launch a test today you’re sad.
You know you want to improve your online marketing knowledge.
Creative, hardworking, smart and talented individual.
Strong attention to detail.
You strive for efficiency in your work.
Compensation: $40-$60k salary, with opportunity for performance bonuses.
P.S. Please take this quick assessment (projectevo.org/bta), and share your results in your application so we know you’ve read the entire description. 🙂
How to apply—please fill out the form below: